When you belong to a blog community, you can gain valuable marketing benefits. It helps to understand how they work though, so that you can take advantage of them. When you leverage a benefit, you are making the most of it - using it to provide benefits in peripheral ways as well as directly.

Your biggest advantage is in being part of a group of bloggers who have a common interest. That brings in visitors with a similar focus. If they find one, they are likely to find others.

The MicroWebmaster Blog Community has the option for you to leverage the community in the following ways:

  1. If you have elected to have a public blog, your posts will show up on the home page of the MicroWebmaster Blog website. It will scroll down and move off the page as other posts from other bloggers appear.
  2. If you elect to show your blog on other blogs, your site will show up in a blog list on other sites that enabled that option.
  3. If you elect to show other blogs on your website, then you will provide more value to your visitors, allowing them to check many blogs from a single stopping point (your site).

This means you have the option to benefit from the marketing of other members, and of the organization.

If you post regularly, your chances of better exposure increase. If you market your blog, then everyone else benefits also - in the same way you benefit from their marketing.

Take advantage of the community, and your marketing power is increased.