I’ve sold a ton of websites. Most people who buy them do so because they like the site, and want to make something more of it. I like that, because I had intended to do so myself, but got distracted before I maximized the potential. It happens. So I sell them instead.

Some of my sites have had very good responses. Almost all had a decent pagerank. They are a little like children – when you sell one, you send it off into the world and wish it the best. The one difference being, with a website, I never look back. Whatever they do with it after the sale, is their business, not mine, and I rarely even look at it again.

I was a bit stunned though, when someone bought three of my sites, with the intention of converting them to blogs. I cannot see the logic of it. It seems to me much like taking find china, and turning it into disposable plates.

Blog posts, are, for the most part, expendable. The only ones that even get retained by search engines are those that have rare keywords, or which get picked up and promoted elsewhere. Most blog posts come to the surface briefly, then get buried forever in the masses of unread information online. Blogging is about the immediacy of the moment, and when the moment is gone, 99% of posts are gone too.

Websites aren’t like that though. Pages are considered more permanent. They gain over time, and age like good cheese. Why in the world would someone give up a solid reputation to kill it by putting it into a blog?

I suppose it is from the mistaken belief that blogs are easier to promote. That isn’t true. They are just different. But a regular website is more enduring, because it is not date dependent.

To use each right, it is wise to know the difference. And it is smart to not get confused over the value of each, or to take an old and well established website and assume that it has more value as a blog – it does not.