He sat across the desk from me and said they had tried blogging because an SEO “expert” had told them that it was a more powerful way to get traffic than a regular website. I told him no, that wasn’t true, that a website actually had more power. He tuned out, certain that I did not know what I was talking about.

In his case, I was dead right. But I wouldn’t be right in all cases.

Really, they just work differently - standard sites are static - they are not date dependent, and they tend to gain power over time as they become more solid.

Blogs are time sensitive - new posts are considered more valuable. Blogging is also a social networking cousin, in that its power revolves largely around community participation.

So over time, an active and avid blogger can develop a high level of traffic. For the lazy marketer though, a static website is generally more solid and will grow with less effort than a blog.

Really you just have to pick what suits you. If blogging is what works for you, then it is better. If a regular website is what gets results for you, then that is what you should emphasize. A few people can make both work in tandem, but most people will find their personality is most suitable to one or the other.

So pick your poison - and don’t let anyone else tell you that you have to do what they are doing if it doesn’t suit you!