There is a good deal written across the web on just how long a blog article should be. The average counsel seems to be “between 500 and 750 words”. But the fact is, there really IS no rule, unless you want to develop your own rule.

I don’t write by rules. I write by what feels right. Sometimes I can say it in a sentence (I rarely do for a blog post - but I do for class rules!). Sometimes it takes more. Sometimes it takes a lot more.

It is more important to make a point than it is to focus on length of article. So the ideal length is as long as it takes to convey the central message.

Rather than length, focus delivering a message with a conclusion. Do that in the most efficient manner possible. If the article is interesting and informative, people don’t mind that it is long. They just need to feel that they are not wasting your time, and that you simplified the complex, rather than complicating the simple!

It is important to remember that some audiences tend to be more impatient than others. Bloggers tend to be more on the impatient side as a whole. But even then, some blog audiences will have even shorter attention spans, some will have longer. Your audience is particular to your blog, and you must figure out for yourself which end of the scale they fall into, and write for them.

Even considering that, it is still an issue of interest, and ease of reading, more than one of length. 500 words that say nothing in one big long rambling sentence is too long. 1000 words of well segmented, informative, informational or entertaining text, formatted for easy understanding, will be too short in the estimation of the reader if they truly enjoyed it.

Deliver value, without wasting the time of the reader. When you do that, word count is unimportant.