Marketing with a blog can be passive, or aggressive. Either way works, but they suit different personalities, and they work on different timelines.

Aggressive Blog Marketing consists of comments, trackbacks, promoting each post by hand, and posting your blog link on forums and other social environments online. It aims to capitalize on the social arena around which blogging thrives, and it is something you work on because you like the process of doing so. If it suits your personality, it seems easy to do. If it does not, it is a drudge chore.

Passive Blog Marketing consists of registering it with blog directories, frequent posting, and occasional commenting or backlink building. This is for people who like to write, but who are not so fond of the online social whirl. Many people like blogging, but do not really follow a lot of other people’s blogs - or they may not have the time to devote to commenting and placing trackbacks. It takes a bit more time, and more persistence, but you can promote a blog more passively. Frequency of posts cannot be underestimated - if you have registered with any blog communities that post links to your new posts, then frequency of posts is a major key to getting a growing traffic base.

The point here isn’t that one is better than the other - each can achieve something amazing. The major point is that you do what suits you. That doing what you feel comfortable with will still work as long as you actually DO something, and keep doing it!

There’s more than one way to skin that critter.