Most people who begin a blog, do so because they have something to say. Sometimes, they run out of things to say one week into the project - Selecting the right theme to begin with can help to keep things going more easily.

Work with your strengths, and choose something which allows you to be yourself. That will make things easier also.

A blog theme should have two factors:

  1. Topical theme - choose a topic that is broad enough to leave a lot of scope for exploration, while still giving it a unique twist.
  2. Personality - do you approach the topic humourously, academically, as a reporter, from a personal perspective, etc? This is where you really have a chance to make your strengths into your greatest asset.

Whatever the topic area or personality that you choose, the one essential factor, is that it have some kind of unique appeal. It isn’t something to sweat about - often the very thing you need is what comes most naturally to you. The trick is not in being something you are not, but rather, in figuring out what it is that you are, and learning to express it well.

My personal blog is called Frumpy Haus Frau. I chose that theme because I wanted to make a point about personal appearance, as well as bring business down to a simpler level.

Find what is really you, and approach it from an angle that is distinctly yours. Therein lies your greatest chance at success.