Everybody is blogging. In fact, more people are blogging than are reading blogs, I am sure of it. How else can you account for the fact that there are ten zillion unread blog posts out there, which have never had human eyes set on them, and which only surfaced briefly on the search engines to then drop into permanent obscurity?

It is true. And the reason it is true is because there are ten zillion BAD blog posts! It has to be good, or it won’t be read. People are too smart to bookmark bad writing. Blogging solely for the sake of promotion never works, because the person doing it gets so wrapped up in selfishness and self-promotion that they forget that their purpose is to entertain, enlighten, or instruct.

If you want to gain a following, you have to EARN it! You have to be consistent in blogging frequency, and you have to be consistent in quality. People have to LIKE you, and they won’t do that if you indulge in bad writing, or think that keyword strings and computer generated prose is an acceptable form of marketing!

Keep it smart, and enjoyable. People will read, and come back to read again. They aren’t stupid enough to settle for less!