What do you do when you have nothing to write? You may feel that a topic has so much scope that you’ll never run out. Trust me. You will.

SEO… How shall I define thee? Let me count the ways! SEO is a changing field, with constant examples both good and bad to comment upon. Yet sometimes I run out of ideas. Or the only ideas I have are not good ones for what I am trying to accomplish.

My main business blog is the easiest – the topical scope is so wide that almost anything fits, and it incorporates a bit of family too, so when I run dry on one, I can supplement with the other.

My hardest two blogs are this one, and my Web Class Blog. The Web Class Blog is more focused topically, because it has to do with whatever I am teaching next. That means, I have to keep coming up with stuff until the class is over, then switch and come up with stuff for another class. Sometimes it is hard to fill the weeks. And this blog is hard because it is all about blogging. Hard not to beat my head sometimes and wonder what the heck I’m gonna babble about next!

The great thing about blogging though, is that you can explore trivialities. Things need not be of momentous import to write about them. They just have to have SOME meaning and be enjoyable. I can’t say I always meet either one of those goals though!

When the well runs dry, it is usually because we have either stopped noticing, or stopped writing down what we noticed. The best trick I have learned is to write down ideas when they happen. And a lot of times, one will spark another. Small brainstorm sessions often result in a swarm of topics. I write them all down and come back to them later.

Store up your ideas, and you’ll run out less often. You’ll also see when your list gets short, and start paying attention again. It keeps the well of inspiration overflowing onto the page.