Production of the iPhone 14 Plus has slowed
Apple is now reducing the output of the iPhone 14 Plus! Due to Apple’s low demand, the tech giant “slashes the number of cellphones by 40%” less than one month after reducing the iPhone 14’s production by 6 million units.
Only two weeks after the launch of the iPhone 14 Plus, Apple is rumoured to have reduced production.
The decision was made as a result of consumers’ lack of demand as a result of inflation.
According to reports, Apple has reportedly terminated working with one Chinese supplier and reduced output at two additional companies by 70% and 90%.
Just two weeks after the September launch, Apple is rumoured to have slowed production of its new iPhone 14 Plus “by 40%” due to a lack of consumer demand.
According to the Information, the Cupertino business instructed two of its Chinese suppliers to reduce output by 70% and 90%, while one was instructed to stop entirely.
The announcement comes less than a month after Apple stopped producing the iPhone 14 for the same reason, according to a September Bloomberg article.
Although Apple hasn’t publicly disclosed the changes, some people assume that the low demand is due to global inflation, which has driven up the cost of living, food, and other necessities.
The Information points out that even if the iPhone 14 family did not become an overnight hit, Apple is still working on an iPhone 15 for the fall.
Just two weeks after its September introduction, Apple is rumoured to have slowed production of the new iPhone 14 Plus due to a lack of consumer demand. This is just over a month away. For the same reason, Apple stopped producing the iPhone 14
The iPhone 14 family was unveiled by Apple on September 7 at its “Far Out” event. Although the exterior remained unchanged, it had a number of additional features, including the ability to track ovulation, recognise when you are in a vehicle crash, and connect to satellite internet.
The iPhone 14 Plus, which has a starting price of $899, is a less expensive variant than the iPhone 14 Pro Max, which has a starting price of $1,099.
However, the lack of demand became apparent a week following the debut when pre-orders for the iPhone 14 Plus plummeted.
Ming-Chi Kuo, a well-known Apple analyst who has an excellent track record of foreseeing the tech company’s product introductions and new features, looked at some early signs of pre-orders to assess how demand is shaping up for the four new models introduced earlier this month.
Although Apple has not publicly disclosed the changes, some people believe the low demand is due to global inflation, which has driven up the price of food, living expenses, and other necessities.
Kuo observed that the iPhone 14 Pro and Pro Max are now performing “good” or “neutral” based on availability and shipment expectations. The pre-orders for the basic iPhone 14 and 14 Plus models, meanwhile, are “poor.”
Apple’s product segmentation plan for standard models fails this year, as evidenced by the new product’s pre-order result, which is substantially lower than anticipated. In a blog post, Kuo discussed the larger iPhone 14 Plus, a 6.7-inch phone.
If the figures don’t change, according to Kuo, the company would probably have to lower its shipment projections for the iPhone 14 and 14 Plus in November.
This could have an adverse effect on Apple’s sales growth for the current year.
The iPhone 14 Pro, on the other hand, is major popularity and dominated the first week of pre-orders, which may be because of the significant enhancements the smartphone includes.
The Pro’s brighter screen earned it the title of best smartphone display. It also sports a better camera with up to four times the resolution of its predecessor and a new Dynamic Island that leverages unused space on the phone to house the selfie camera and Face ID.
‘iPhone demand remains quite elevated for the Pro models but weaker for the base models relative to a year ago,’ JPMorgan analyst Samik Chatterjee wrote in a note to clients over the weekend. ’14 Pro and Pro Max lead times are tracking in line to better than 13 Pro and Pro Max lead times, offset by shorter lead times for base models.’